Final Project: Objectives

"Developing the promotion budget by (1) defining specific objectives, (2) determining the tasks that must be performed to achieve theseobjectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget" (Marketing: An Introduction, Armstrong/Kotler, pg. 389). That is the definition of the objective-and-task method, which is a very important part of developing and marketing a product SUCCESSFULLY.

The objectives of Ergo go hand-in-hand with its mission: to create a product that gives the drinker an experience unparalleled by any other vodka available. To do this, we give consumers a quality beverage they can feel good about purchasing: it is good for the environment, and the ingredients of ginseng, ginger, acai berry, and bee pollen make it a vodka that is good for you.

The costs of these tasks will be lower than expected because Ergo will only use ingredients locally grown (the exception being the exceptional French Alps water, which will cost more to import). We will make a point to advertise the locally-grown aspect of Ergo in the hopes that it attracts more customers. This is also considering the market for organic products.