Final Project: Marketing Mix - Product

Ergo Vodka sets itself apart from all other vodkas on the market because of how genuine it really is: it cares for the environment (and always will), it is made from only the purest and most organic ingredients (and always will be), and it truly and really wants the consumer to enjoy the product and have a night to remember (if it ever ends).

What we did at Ergo was product development, or "developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable market offering" (Marketing: An Introduction, Armstrong/Kotler, pg. 251). We wanted to make sure that we thought through the entire creative process before putting our product out there for the public. So many products fail pretty much immediately after being introduced. Developing the product and creating an identity is vital to making sure your product sells, and that is exactly what we did with Ergo.