Final Project: Business Mission Statement

Ergo Vodka is more than just (really good) vodka. Ergo is the experience: premium vodka that you can feel good about drinking. Ergo is the movement: organic, all-natural vodka that helps create a more sustainable global environment. Ergo is the memories one creates when the party doesn't stop. Ergo is what you make of it.

[Since "A clear mission statement acts as an “invisible hand” that guides people in the organization", Marketing: An Introduction, Armstrong/Kotler, pg. 39), it is important that the consumer understands what the brand means, not only to them, but to the world as a whole. That way, it distinguishes itself from other brands and is more memorable.]