Final Project: Implementation Evaluation Control

As stated before, it is so important for a company to keep up-to-the-minute updates on the market and how their product is faring. Both marketing and operation control are vital. Marketing control is all about "measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved" (Marketing: An Introduction, Armstrong/Kotler, pg. 58). Operating control goes one step further and requires "checking ongoing performance against the annual plan and taking corrective action when necessary" (Marketing: An Introduction, Armstrong/Kotler, pg. 58). Using our promotional methods, pricing, surveying the competition's techniques, and simply creating a better product, we will constantly make sure that Ergo stays on the cutting-edge of vodka and sustainability.