EOC: Week 3: Making Money for Good

Some companies, let's face it, don't care so much about the world in which their consumers live. There are many, however, that in fact do care about their customers! (Shocking, isn't it?)
A prime example of that is Avon, which has created the Avon Foundation for Women. In fact, "Through 2010, Avon global philanthropy has donated more than $800 million in more than 50 countries for causes most important to women." These causes are represented by the Avon Breast Cancer Crusade, their Speak Out Against Domestic Violence program, and also their continued support for relief efforts during times of natural disasters and emergencies.
In regards to the Avon Breast Cancer Crusade, "Avon has raised and donated nearly $700 million to breast cancer programs around the world. The money supports breast cancer research and helps women access quality care." This clearly shows how much Avon recognizes vital needs and uses their products and services to fill these needs.
http://www.avoncompany.com/corporatecitizenship/breastcancer.html
For nearly forty years, Target has been committed to giving back to the community. Their self-titled "Commitment to Giving" has consistently given 5% of its income to support communities in various ways, including their Take Charge of Education program, and partnering with art organizations and educators to help Target customers and their families take part in cultural events nationwide.
Coca-Cola is all about sustainability. They consider it their corporate responsibility to make a positive difference in the world. They accomplish this by putting quality ingredients in their products (and heaven knows Coca-Cola has MANY products...), encouraging healthy living by providing healthier products, constantly developing sustainable packaging (such as reducing the amount of materials used to create packaging without sacrificing quality), and creating healthy and positive work environments with "internationally respected human rights principles".
All three of these companies, as well as countless others, make it part of their corporate mission to give back with the money they get from sales. More companies should take a step back and look at the world around them, not just the tiny bubble in which they live and make tons of money. Maybe then they would see that the world has so many great needs, many of which can be filled by company and, in the long run, global commitment and support.